In 2008, Brighter Green published “Skillful Means.” a policy paper examining China’s challenges with factory farming. This research inspired the production of What’s For Dinner? (WFD), a half-hour documentary directed by Beijing-based independent filmmaker Jian Yi, which explores increasing meat consumption and industrialization of animal agriculture in China. Since its release, Brighter Green and Jian Yi, in conjunction with a China-based non-profit, the Good Food Fund, have developed public-education and policy-related projects to “keep the warmth” (a Chinese expression) generated by the outreach for “What’s For Dinner?”.
Projects include: an active WeChat platform; yearly summits on sustainable food in China; a WFD screening kit; new short films; participation in COP summits; publications in popular and policy media; and the creation of tools to encourage more plant-based eating. See more about this work below: