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News at Brighter Green

Brighter Green & Global Forest Coalition Briefing Paper for International Day for Biodiversity 5/22/13

On the occasion of the International Day for Biodiversity and the start of UN talks on a possible sustainable development goal (SDG) on agriculture Brighter Green and the Global Forest Coalition have published a briefing paper to raise awareness of the negative impacts of rapidly expanding industrial livestock farming and large-scale cattle ranching on the world's forests and biodiversity. Industrial animal agriculture cuts across multiple sectors, affecting land use, water, food security, public health, and climate change. But too often these intersections are overlooked.

Brighter Green at The Seed in NYC 5/19/13

Brighter Green's Executive Director Mia MacDonald spoke about climate change and animal agriculture, and the ecological impacts of the global spread of factory farm operations, at the Seed Experience in New York City on May 18, 2013. She also screened Green's short documentary, "What's for Dinner?" Find out more about the film, including how to show it, here.

Blog Post on the U.S. National Climate Assessment in the Huffington Post and Civil Eats. 5/2/13

Executive Director Mia MacDonald's blog post on the U.S. National Climate Assessment and U.S. and global systems of food production was featured in the Huffington Post and was re-blogged on the American food system news website Civil Eats.

Brighter Green collaborates with Global Forest Coalition at the World Social Forum 3/29/13

Brighter Green collaborated with Global Forest Coalition on an event and paper on the risks of industrial livestock production for the environment, communities (including indigenous communities), and animals at the World Social Forum in Tunisia.

China Dialogue Publishes BG Blogs 2/13/13

Brighter Green guest blogger Wanqing Zhou's exploration of of the growing challenge of food waste in China ("Food Waste and Recycling in China: Too Easy, Too Hard"), including from animal agriculture, has been republished in English and Chinese on China Dialogue, an important, bilingual Web portal for global environmental news with a focus on China.

Katerva Award Winners Announced 2/12/13

The winners of the two Katerva awards for innovation in sustainability have been announced. Mia MacDonald of Brighter Green served on the judging panel for the food security theme, and the project finalist she ranked highest, Backpack Farm, piloted in East Africa, came first in its category.

Brighter Green Hosts a Successful East African Girls' Leadership Initiative Fundraiser 12/7/12

Brighter Green and Tribal Link hosted a successful fundraiser for the East African Girls' Leadership Initiative in December 2012. Over $3,000 were raised to help support two girls' education, living costs, rights training, mentoring, and leadership skill workshops for one year. Singer-songwriter Joy Askew performed at the event and Grace Koutimet, from SIMOO spoke about the role of Maasai women in the community and how educating Maasai women greatly assists the communities' progress.

Mia MacDonald's Blog Post on COP 18 Featured in the Huffington Post 12/6/12

Brighter Green's Mia MacDonald's blog post on COP 18 and the conference's failure to address the negative effects of industrial food systems, particularly industrial agriculture, on climate change appeared in the Huffington Post on December 6, 2012.

Brighter Green Participates in COP 18 Side Event 12/3/12

Brighter Green's Mia MacDonald participated in and moderated a side event to the United Nations Framework Convention on Climate Change (COP18) in Doha, Qatar in December 2012. The side event entitled "Climate Change & Ensuring Sustainable, Humane, Equitable Food Systems: Views from the North and South" focused on climate change and livestock farming. Xie Zheng, featured in Brighter Green's short documentary "What's for Dinner?" also spoke at the event. For more information on Brighter Green's research on climate change and the globalization of farming click here.

Brighter Green attended COP 18 Climate Change Conference in Doha, Qatar 12/2/12

Executive Director Mia MacDonald attended the United Nations Framework Convention on Climate Change (COP 18) from November 26 to December 2, 2012. Mia shared Brighter Green's research on climate change and the globalization of intensive animal agriculture.

Brighter Green Joins Climate Action Network 11/16/12

Brighter Green has just become a member of Climate Action Network-U.S. (USCAN), in the lead up to the COP18 climate summit.

What's for Dinner? in Veg News Magazine 11/5/12

What's for Dinner was mentioned in Veg News magazine's Media Lounge section in the November+December 2012 issue.

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“Cool China” Calls for One Vegetarian Day a Week

August 20, 2012 8:01am
Young Chinese climate change agents wave the three-finger sustainability symbol (

Young Chinese climate change agents wave the three-finger sustainability symbol ("peace plus one")

Perhaps for the first time in China’s history since the reign of Emperor Wu of Liang, more than 1,600 years ago, a vegetarian diet is being embraced by a governmental initiative. The difference is that instead of having a religious reason, the nation-wide action plan seeks to lower China’s greenhouse gas (GHG) emissions, and to engage every Chinese citizen in curbing climate change. And who knows? Maybe China’s leaders are also endorsing the values of sustainable living from China’s ancient belief systems, including those practiced by Wu who embraced Buddhism and Confucianism, learned from Indian spiritual traditions, and banned animal sacrifice and opposed execution.

The "Cool China" National Low-Carbon Action Plan was introduced in October 2011 by China’s National Development and Reform Commission (NDRC), and sponsored by the Department of Environmental Protection’s Education Center and the U.S. Environmental Protection Association of China. The guidelines for the general public suggested seven “once a week” low-carbon lifestyle tips, which included as the second on the list, “one vegetarian day a week”. The seven tips are:

  • Green travel one day a week

  • Eat vegetarian one day a week

  • Hand wash clothes one day a week

  • Watch one hour less TV every week

  • Use stairs once a week

  • Collect shower water to flush toilet once a week

  • Consume one less container of bottled water each week

  • Since its launch, "Cool China” has spread to five provinces and eight cities, including Shanghai, Beijing, and Hangzhou, where were identified as low-carbon pilot provinces by the NDRC. In these mega-cities and provinces, the general public is encouraged to participate in a series of low-carbon activities in schools, businesses, and community groups. “Cool China” was also highlighted at the 2011 UN climate change conference in Durban, South Africa (COP 17).

    According to experts, if every person in China complies with these simple commitments, 22 kilograms (nearly 50 pounds) of carbon dioxide can be reduced per week and within one year each person will help reduce carbon dioxide emissions by one ton. By working together, each Chinese can help realize the goal of the most recent (12th) national five-year period of reducing energy consumption per unit of GDP by 16% and CO2 emissions per unit of GDP by 17%, and therefore contribute to combating global warming.

    While the Chinese government is fully aware of the impact of livestock production on global warming, human health (especially children’s health), the quality of the air we breathe, the water we drink and, indeed, the Earth itself, it is absolutely vital that all leaders take progressive actions such as encouraging the public to move away from an animal-based diet. Hopefully, more initiatives such as “Cool China” will emerge and blossom in different countries – following the example of the world’s most populous nation.

    Photo courtesy of McMaster Institute for Sustainable Development in Commerce/Flickr