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News at Brighter Green

Brighter Green and Partner Global Forest Coalition Published in "Square Brackets" 7/1/14

Brighter Green and partner Global Forest Coalition published their article "Implementing Aichi Target 3 in the livestock sector" in "Square Brackets: CBD Newsletter for Civil Society".

Brighter Green Releases June 2014 Newsletter 6/27/14

Brighter Green releases its June 2014 newsletter highlighting achievements and events in the first part of 2014. You can view the newsletter here.

Brighter Green Launches "What's For Dinner?" China Screening Tour 6/15/14

Brighter Green launches the China tour of the short documentary film "What's For Dinner?". The film is screened in multiple cities through July 2014 and provinces including Beijing, Shanghai, and Zhejiang province. To learn more please click here.

Brighter Green Presents at the Global Research Forum on Sustainable Production and Consumption 6/11/14

Brighter Green Associate Wanqing Zhou presented her paper, "The Triangle: Factory Farming in the U.S., China and Brazil" in Shanghai, China at the Global Research Forum on Production and Consumption.

BG Partner Global Forest Coalition Releases Paraguayan Case Study 5/22/14

Brighter Green partner Global Forest Coalition publishes Paraguayan case study on the environmental and social impacts of unsustainable livestock and soybean production.

Brighter Green and Global Forest Coalition New Report and Briefing Paper 5/22/14

Brighter Green and the Global Forest Coalition announce the release of a new report and briefing paper on redirecting government support for unsustainable livestock production as the key to biodiversity conservation.

Brighter Green Appears in the Scientific American Magazine 5/20/14

The Scientific American article "China's Appetite for Meat Swells, Along with Climate Changing Pollution" references Brighter Green research as well as quotes Executive Director Mia MacDonald and Associate Wanqing Zhou.

What's For Dinner? Page on Icarus Website 5/9/14

Brighter Green's short documentary film What's For Dinner? is now featured on Icarus Films' website, WFD's North American distributor. Visit the website for more information on screening or purchasing the film.

Brighter Green Releases Policy Brief of "Beyond the Pail: the Emergence of Industrialized Dairy Systems in Asia" 4/28/14

Brighter Green released the policy brief for the most recent policy paper, Beyond the Pail: the Emergence of Industrialized Dairy Systems in Asia. The brief, available here, provides a succinct summary of the paper and recommendations.

Brighter Green's film What's For Dinner? to be featured in the Environmental Film Festival in the Nation’s Capital 3/21/14

Brighter Green's short film What's For Dinner? was recently selected to appear in the Environmental Film Festival in the Nation’s Capital. It appeared on March 19th at 12PM in the Woodrow Wilson International Center for Scholars, along with a discussion partnering with the China Environment Forum.

Associate Sangamithra Iyer Publishes eBook 3/5/14

Brighter Green Associate Sangamithra Iyer publishes an eBook entitled The Lines We Draw distributed by Hen Press, the publishing arm of Our Hen House. The book explores the boundaries — physical, biological, and ethical — evolved out of a conversation with the late Dr. Alfred Prince, a hepatitis researcher, about the use of chimpanzees in medical research, and is expanded into a larger discussion about ethics.

Brighter Green Releases New Policy Paper on Industrialized Dairy in Asia 2/20/14

Brighter Green releases their newest policy paper Beyond the Pail: the Emergence of Industrialized Dairy Systems in Asia exploring the trend toward increased dairy consumption and production in Asia and argues that the growth of industrial systems results in severe consequences for the environment, public health, animal welfare, and rural economies. You may access the paper here.

Brighter Green Presents at the Ivy League Vegan Conference 2/7/14

Brighter Green Executive Director Mia MacDonald and Associate Sangamithra Iyer present a session entitled "The Global Diet & Sustainability: Multi-country Perspectives" at the Ivy League Vegan Conference at Princeton University. The conference is in its third year and is dedicated to exploring veganism and bioethics.

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The Texting Dairy Cow

October 12, 2012 12:00pm
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Dairy cows send texts via probes

The latest advancement in animal agriculture: offering cows the ability to send text messages to farmers when they are, uh, feeling amorous.
A newly developed sensor-activated device, being used by some Swiss dairy producers, is implanted into the uterus of dairy cows. As the cow goes into heat, the device sends a text message to the farmer, alerting that it’s time for artificial insemination. New York Times Swiss Cows Send Texts to Announce They're in Heat

But why the need for such intrusive technology? The stress on cows resulting from their forced-overproduction of milk, a characteristic of today’s dairy industry, has upset cow’s metabolism, causing the animals to show fewer signs of ovulation. This is leading the traditional ”visual inspection” method to become obsolete.

The use of this device is disconcerting on many fronts. It is indicative of the stress these animals’ bodies are forced to endure. Perhaps their lack of reproductive signals is a biological protection mechanism; nature has responded and their bodies are saying, “No more!” But rather than reducing the stress placed on the animals, the industry ignores nature and simply creates ways to work around it.

Another reason the texting device is so disconcerting is its symbolism: of an industry that commodifies fertility, disparages nature, and objectifies femininity.

Photo courtesy of The Digital Story