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News at Brighter Green

Executive Director Mia MacDonald Quoted in Civil Eats Article 1/26/15

Executive Director Mia MacDonald was quoted in Advisory Board member Anna Lappe's article on Chatham House's recent study on peoples' understanding of climate change and food, particularly meat production. You can view the Civil Eats article here.

New Report Released by Brighter Green and the Global Forest Coalition on the Unsustainable Impacts of Livestock and Soybean Production in Paraguay 1/22/15

Brighter Green and the Global Forest Coalition, published a new report entitled, "Meat from a Landscape Under Threat: Testimonies of the Impacts of Unsustainable Livestock and Soybean Production in Paraguay". You can access the report here.

Brighter Green Featured in NYC Meatless Monday Press Release 1/22/15

Brighter Green and Executive Director Mia MacDonald were featured in NYC City Council Representative Helen Rosenthal's press release on the push for NYC to adopt the Meatless Monday campaign.

Executive Director Mia MacDonald Appears on Our Hen House's Highlight Reel Podcast Episode 1/10/15

Brighter Green Executive Director Mia MacDonald appears on Our Hen House's highlight reel episode on January 10th. The original TV episode can be viewed here.

East African Girls' Leadership Initiative Program Update 1/10/15

Brighter Green and Tribal Link released a January Program Update on the East African Girls' Leadership Initiative. You can access it here.

Brighter Green and Humane Society International Publish COP 20 Policy Recommendations 12/4/14

Brighter Green and Humane Society International published a policy recommendation document on animal agriculture and climate change for the COP 20 meeting in Lima, Peru. You can access the document here.

Brighter Green Releases Summary on Forthcoming Nature's Rights Paper 10/14/14

Brighter Green released a summary of a forthcoming nature's rights paper entitled Nature's Rights: Rivers, Trees, Whales, and Apes.

Jim Harkness Positively Reviews "What's For Dinner?" 10/6/14

Jim Harkness Senior Advisor on China at the Institute for Agriculture and Trade Policy positively reviews "What's For Dinner?" and interviews Executive Director Mia MacDonald.

Brighter Green Associate Interviewed by "Eating Animals" Director, Christopher Quinn 9/29/14

Brighter Green Associate Wanqing Zhou was interviewed by Eating Animals director Christopher Quinn. BG also provided Mr. Quinn Chinese contacts, including What's For Dinner? director Jian Yi, for the film.

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The Texting Dairy Cow

October 12, 2012 12:00pm
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Dairy cows send texts via probes

The latest advancement in animal agriculture: offering cows the ability to send text messages to farmers when they are, uh, feeling amorous.
A newly developed sensor-activated device, being used by some Swiss dairy producers, is implanted into the uterus of dairy cows. As the cow goes into heat, the device sends a text message to the farmer, alerting that it’s time for artificial insemination. New York Times Swiss Cows Send Texts to Announce They're in Heat

But why the need for such intrusive technology? The stress on cows resulting from their forced-overproduction of milk, a characteristic of today’s dairy industry, has upset cow’s metabolism, causing the animals to show fewer signs of ovulation. This is leading the traditional ”visual inspection” method to become obsolete.

The use of this device is disconcerting on many fronts. It is indicative of the stress these animals’ bodies are forced to endure. Perhaps their lack of reproductive signals is a biological protection mechanism; nature has responded and their bodies are saying, “No more!” But rather than reducing the stress placed on the animals, the industry ignores nature and simply creates ways to work around it.

Another reason the texting device is so disconcerting is its symbolism: of an industry that commodifies fertility, disparages nature, and objectifies femininity.

Photo courtesy of The Digital Story