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News at Brighter Green

Brighter Green and Humane Society International Publish COP 20 Policy Recommendations 12/4/14

Brighter Green and Humane Society International published a policy recommendation document on animal agriculture and climate change for the COP 20 meeting in Lima, Peru. You can access the document here.

Brighter Green Releases Summary on Forthcoming Nature's Rights Paper 10/14/14

Brighter Green released a summary of a forthcoming nature's rights paper entitled Nature's Rights: Rivers, Trees, Whales, and Apes.

Jim Harkness Positively Reviews "What's For Dinner?" 10/6/14

Jim Harkness Senior Advisor on China at the Institute for Agriculture and Trade Policy positively reviews "What's For Dinner?" and interviews Executive Director Mia MacDonald.

Brighter Green Associate Interviewed by "Eating Animals" Director, Christopher Quinn 9/29/14

Brighter Green Associate Wanqing Zhou was interviewed by Eating Animals director Christopher Quinn. BG also provided Mr. Quinn Chinese contacts, including What's For Dinner? director Jian Yi, for the film.

Brighter Green Associate Wanqing Zhou interviewed by Our Hen House 7/23/14

Brighter Green Associate Wanqing Zhou was interviewed by Our Hen House on Brighter Green's What's For Dinner? and China screening tour in June and July 2014.

Brighter Green and Partner Global Forest Coalition Published in "Square Brackets" 7/1/14

Brighter Green and partner Global Forest Coalition published their article "Implementing Aichi Target 3 in the livestock sector" in "Square Brackets: CBD Newsletter for Civil Society".

Brighter Green Releases June 2014 Newsletter 6/27/14

Brighter Green releases its June 2014 newsletter highlighting achievements and events in the first part of 2014. You can view the newsletter here.

Brighter Green Launches "What's For Dinner?" China Screening Tour 6/15/14

Brighter Green launches the China tour of the short documentary film "What's For Dinner?". The film is screened in multiple cities through July 2014 and provinces including Beijing, Shanghai, and Zhejiang province. To learn more please click here.

Brighter Green Presents at the Global Research Forum on Sustainable Production and Consumption 6/11/14

Brighter Green Associate Wanqing Zhou presented her paper, "The Triangle: Factory Farming in the U.S., China and Brazil" in Shanghai, China at the Global Research Forum on Production and Consumption.

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India's Vegetarian Crossroad

January 25, 2013 2:00pm

Indian vegetarian restaurant

India: a vegetarian's mecca. This seems to be the stereotypical image envisioned when thinking of this culturally Hindu society. But are globalization, a growing middle class, and the urge to emulate western ways eroding this traditionally ethical lifestyle?

As people of developing nations ascend the socioeconomic ladder, the tendency is to want what the western world has- name brand clothes, fast food restaurants, big box shopping malls, and meat at every meal.

India's non-veg population is growing rapidly with meat consumption more than doubling over the last decade This trend is namely seen among the urban youth, who regularly frequent one of the many American fast-food chains across India, and who feel eating meat is a modern, contemporary activity. One journalist has even gone as far as describing traditional vegetarians as India's new social "pariah."

But is there more than meets the eye? Underneath the layer of "cosmopolitan" non-veg diners, there seems to be a rapidly growing movement of ethical reconsideration- a reclaimed ahimsa if you will- those questioning not only India's new meat-eating habit, but other forms of animal agriculture as well. From organizations such as India Vegan to the India Vegan Society to vegan potluck groups popping up in cities all over the country, to newly opening vegan restaurants- even Bollywood is joining forces with PETA to create a vegan cookbook . One journalist asserts that veganism has blended seamlessly into India's mainstream lifestyle. And to speak to the movement's success, even those American fast-food chains are curbing to consumer demand for animal-free options- McDonald's and Subway have both opened entirely vegetarian restaurants-both the first in the world. Pizza Hut stands behind its 100 percent veggie pies, and even KFC is jumping on the veg bandwagon and will soon be offering plant-based options.


The world is learning the devastating consequences of diets high in animal products and developing nations are slowly but surely losing their appetite for meat. As the western world reduces its meat demand, and as India's ethical consumers up their plant-based demands, will India's cosmopolitan view of meat be nothing other than a short-lived trend? Will the rising middle class and urban youth, following the ahimsa trail blazed by their nonconformist counterparts, soon be emulating the western world's demand for veg options?

...Which, for India, is nothing less than reclaiming traditional roots.




(Read Brighter Green's India Policy Paper, Veg or Non-Veg: India at the Crossroad, to learn more regarding India's current dietary shifts.)

Photo courtesy of reidmix