This entire project began with What’s For Dinner? (WFD); filmed across China in 2009, edited a few times, and officially released in 2014. That summer, Brighter Green Associate Wanqing Zhou and Jian Yi showed the film at 15 different screening events to audiences in 8 different villages and cities in China, on what we call the “China Screening Tour”. The film was also shown at a handful of small, independently organized events in Beijing, Shanghai, and Kunming. About 1,000 people saw the film at these various events, and a number of local WFD-themed WeChat groups proliferated after these screenings, which showed the WFD team that there was interest in the issues brought about in WFD beyond these screenings and short discussions. There was a demand for ongoing conversations about factory farming, meat consumption, environmentalism, personal and public health, climate change, animal welfare and protection, food sourcing and waste, water/soil/air quality, and more. All of these topics are addressed in WFD, the first film of its kind in China. But as a whole the crux of the film—the spread of industrial animal agriculture as a response to China’s growing demand for animal products—is not really part of the national discourse, even as the country faces new challenges like skyrocketing non-communicable disease rates and severe air and water pollution.
This page will be updated with future screenings. Click here to view previous screening locations. What’s For Dinner? has an official website (in English and Chinese) as well as a Chinese Douban page.
In order to facilitate What’s For Dinner? to be seen more widely on university campuses, at community venues, and in public spaces and businesses, we created a multimedia screening kit to accompany the film. To create the kit, we mined and translated existing data and resources into Chinese, and developed entirely new content including visuals and a ‘mascot’, Pigable. The kit includes a powerpoint with key data, graphics, resources, and concrete ideas for follow up actions that screening coordinators can use to inform and engage audiences and enhance the film’s impact outside of the screening venue. It includes a resources section that provides links and summary translations of relevant materials spanning the environment, public health, animal welfare, food safety, and sustainable agriculture. Also included is the original cut of The Meatrix and Vegucated (both with Chinese subtitles). WFD and the screening kit is disseminated via flash drives and DVDs. Later this year, we plan to make WFD and the screening kit available publicly on a cloud-based portal on a Chinese network.