Green on all fronts
Here at Brighter Green, the walk we walk isn’t always on the straight and narrow and isn’t often as high wire as Philip Petit, but for the most part it’s pretty green. Case in point: the specs for reprinting our brochure. They’re so “green” (almost comically so) I wanted to give them a wider berth than my email inbox. The paper is FSC and Ecologo certified, 100% post-consumer, processed without the use of chlorine, recycled – and manufactured using biogas energy. Print is non-toxic toner and/or vegetable-based soy ink. (The brochure itself was designed to be low-impact at just one-third of a sheet of 8 ½ x 11″ paper.) The text, by the way, is pretty good, too. And yes, there’s some green type.