November 20, 2015
Natalie Petrulla has a new blog on rebranding veganism with the new Manhattan restaurant, By Chloe. Here’s a snippet from the blog (which can be read in its entirety here):
By Chloe, a new vegan restaurant that recently opened in Greenwich Village N.Y., has an open atmosphere, trendy décor, and great food, but unlike most vegan restaurants, there is a constant line out the door. More importantly, the majority of these people are not vegan. Every time I eat at By Chloe, an all-vegan restaurant, I hear people whispering in line about how they are not vegan. Could veganism be the new trend?
I decided to investigate this idea by interviewing a variety of non-vegans who have eaten at By Chloe.