What's New

Lunar New Year Video Project

2016 calendar_
Happy New Year of the Monkey!

To celebrate and encourage more environmentally sustainable, climate-friendly, and compassionate Chinese New Year celebrations, the WFD WeChat team and Brighter Green collaborated and acquired videos from many people (mainly ethical or environmental vegans) and one Chinese dog in our networks. Jian Yi combined and edited all the footage, creating a positive, plant-based Lunar New Year video message. He created a shorter “trailer” (3 minutes) that we previously posted, as well as the full-length version (13 minutes), which is embedded below. Both activist videos were released on “little” new year (which fell on February 1, 2016), and have reached about 35,000 views (so far!).


Learn More

Recent News

China Outreach: Lunar New Year and Veg*n Passport Initiative

Near the end of last year, the What’s For Dinner?  WeChat outreach team (led by Jian Yi, Eva Song, Miao Jie, and Xiaoyan) conceived and developed a series of unique, beautifully designed guides for Chinese veg*ns – the Veg*n Pass and Veg*n Passsport (there is a vegan and vegetarian version of the pass and passport). These documents are the first of their kind in China, and while the target audience is the Chinese population, people around the world can make good use of the passes and passports, as they have text in many different languages (more background information on this project below).

Additionally, to celebrate and encourage more environmentally sustainable, climate-friendly, and compassionate Chinese New Year celebrations, the WFD WeChat team and Brighter Green collaborated and acquired videos from many people (mainly ethical or environmental vegans) and one Chinese dog in our networks. Jian Yi combined and edited all the footage, creating a positive, plant-based Lunar New Year video message. The trailer (available in Chinese with some spoken English) is available here, or you can watch it below.


February 2, 2016
Satya Magazine Releases 20th Anniversary Issue Featuring Brighter Green Submissions

Last month, Brighter Green Associate Sangamithra Iyer and publisher Beth Gould released the 20th anniversary issue of Satya Magazine, The Long View. Program Associate Caroline Wimberly attended the launch party at MooShoes in New York City on December 10th, 2015 (pictured here on left with Sangamithra Iyer, right).

satya_the_long_view_coverSatya Magazine was founded by Martin Rowe and Beth Gould in 1994 and ran through July 2007 for a total of 142 issues. It focused on animal advocacy, environmentalism, social justice, and vegetarianism and the intersections between these issues.

This special book-length anniversary edition features articles from Brighter Green’s Executive Director Mia MacDonald, Associate Wanqing Zhou, What’s For Dinner? director Jian Yi, as well as Sangamithra Iyer and many more.

To purchase Satya: The Long View, click here.


January 12, 2016
Brighter Green’s End of Year Newsletter

Happy holidays from all of us at Brighter Green!

2015 has been an exciting year for us. From presenting our documentary What’s For Dinner? across the globe to participating in this year’s COP21, from a graduation of one of our young women in Kenya to an expanded presence in China, we have accomplished a lot. To learn more about some of our achievements from the past year, including global travel, presentations, and research, take a look at our end of the year newsletter.

We thank you all for your support and look forward to another successful year.


January 4, 2016

Brighter Green at COP21

From November 30th to December 11th at the United Nations climate change conference in Paris, France, known as COP21Brighter Green Executive Director, Mia MacDonald, and Associate Wanqing Zhou will be attending and presenting at events at the Parc des Expositions conference center in Le Bourget and in various civil society spaces. Here’s a list of what we’re doing (below). For more information and to stay informed about Brighter Green at COP21, follow us on Facebook and Twitter.)

* * *

dec9_bg_partners_side_evet_final_flier_screenshotWhat: Meat: The Big Omission from the Talks on Emissions
When: December 9th, 3:00 PM – 4:30 PM
Where: Observer Room 04, Le Bourget Conference Center (Parc des Expositions)
Speakers: Johan Rockström, EAT (Chair), Antony Froggatt, Chatham House, Jo Leinen, Member of the European Parliament, Alexandra Clark, Humane Society International, and Wanqing Zhou, Brighter Green

If one of the biggest contributors to climate change is meat and dairy production, why doesn’t it take a more central position in our strategy to combat global warming? Brighter Green partners with Chatham House and the Humane Society International to address how to highlight and continue to help remedy this global issue post-Paris. Associate Wanqing Zhou will present her new discussion paper, The Triangle, which explores the “triangle of factory farming” linking the world’s three biggest players in the meat industry (the U.S., China, and Brazil) as well as analyzes the dynamics shaping this triangle. She will also present Brighter Green’s documentary film What’s For Dinner?, which explores the rapid rise in animal production in China and how it impacts the rest of the world.

dec9_event_flyerWhat: Unsustainable Meat: The Impacts of Industrial Livestock and Feedstock Production on Climate and the People
When: December 9th, 2:50 PM – 4:20 PM    
Where: Centquatre Paris

What is environmental racism and how does industrial livestock and feedstock production perpetuate it? In this discussion, Brighter Green partners with the Global Forest Coalition and presents our work pertaining to the globalization of factory farming in Brazil, China, Ethiopia, and India as well as the industrialization of dairy in Asia.

dec10_gfc_livestock_event_flyerWhat: The Global Livestock Sector: Environmental, Social, Cultural, and Health Impacts
When: December 10th, 10.00 AM – 11.30 AM                       
Where: The Netherlands Climate Pavilion COP21 Paris

When we think about climate change, not only do we consider the environmental implications of global warming, but also its social, cultural, and health consequences. In this panel, Brighter Green, the Global Forest Coalition, CEIDRA, and Friends of the Siberian Forests will address the myriad of ways that the global livestock sector affects the globe—as well as how agroecology and food sovereignty can mitigate the climate crisis.



What: CINE-CLIMAT Time to Choose by Charles Ferguson + debate
When: December 5th, 6:00 PM
Where: Grand Palais, Paris

We are pleased to announce that Brighter Green’s Executive Director Mia MacDonald is featured in the film Time to Choose. This event will feature Director Charles Ferguson, Jane Goodall, and California Governor Jerry Brown.

What: Time to Choose Screening
When: December 10th, 4:30 PM – 6:35 PM
Where: Climate Generations Area, Le Bourget Conference Center (Parc des Expositions)

We are pleased to announce that Brighter Green’s Executive Director Mia MacDonald is featured in the film Time to Choose. This event will be held with Civil Society as an official side event at COP21.

Recent Events

Brighter Green at Boston Sustainability Conference

Location: Hyatt Regency Boston, One Avenue de Lafayette, Boston, Massachusetts, 02111

Date: 10:30 – 11:30 AM, Tuesday November 17, 2015

Caroline Wimberly will speak on a panel with Leslie Barcus, Executive Director of VegFund, and David Benzaquen, Founder and CEO of PlantBased Solutions, at Sustainatopia in Boston on Tuesday November 17. VegFund is a sponsor of the event, and organized this panel. Caroline will talk about Brighter Green’s work in China, and the burgeoning movement supporting plant-based living.

Founded in 2009, Sustainatopia remains one of the leading events in the world for social, financial and environmental sustainability & impact. Attendees have participated from more than 60 countries. The event consists of both a mega-conference and a broad-ranging festival.

November 14, 2015
Associate Wanqing Zhou to Speak at the Montreal Vegan Festival

Location: Montreal, Quebec Bonsecours Market

Date: Saturday, November 7th, from 12:30 – 1:30 PM

Brighter Green Associate, Wanqing Zhou, will be speaking about the Vegan Movement in China at the Montreal Vegan Festival. She will also be introducing her discussion paper, The Triangle: The Evolution and Future of Industrial Animal Agriculture in the U.S., China, and Brazil, and screening Brighter Green’s film What’s For Dinner? exploring changing eating habits and meat consumption in China. To see the trailer on Vimeo, click here.

Le Devoir, the intellectual Daily, mentions Wanqing and her presentation on China as well as more about the conference and veganism in general.


November 5, 2015
The Future of Conservation in Central and East Africa

Location: Court Tree, 2nd Floor, 371 Court Street, Brooklyn, NY 11231

Date: Tuesday, November 17th, 6:00 PM – 8:00 PM

Brighter Green is co-hosting an event with Lantern Books on conservation, development, and the protection of animals and local communities in Central and Eastern Africa with three experts in the field: Jean Kim Chaix, Josphat Ngonyo, and Ambassador Nehemiah Rotich. Attendees are invited to watch the documentary Virunga (available on Netflix) before the event.

About the Speakers:

Jean Kim Chaix (left) is the director of the Virunga Fund, which exists to support the conservation of Virunga National Park in the Democratic Republic of Congo, with a special emphasis on mountain gorilla conservation.

Josphat Ngonyo (center) is the founder and director of the Africa Network for Animal Welfare (ANAW), with over 15 years experience in wildlife conservation. He is a past executive director for Youth for Conservation and member of the Global Task Force for Farm Animal Welfare and Trade, and the United Nations’ Food and Agriculture Organization’s Gateway to Farm Animal Welfare editorial board.

Nehemiah Rotich (right) is the chair of ANAW’s board of directors and the former chair of the National Taskforce on Wildlife Crime. He has headed the Kenya Wildlife Service, been senior programme officer—United Nations Environment Programme (UNEP), and was the chief executive of the East African Wildlife Society.

Click here for the Facebook event that includes more details.

November 3, 2015

Our Mission

Brighter Green is a public policy action tank that works to raise awareness of and encourage policy action on issues that span the environment, animals, and sustainability. Based in New York, Brighter Green works in the U.S. and internationally with a focus on the countries of the global South and a strong commitment to ensuring and expanding equity and rights.

On its own and in partnership with other organizations and individuals, Brighter Green generates and incubates research and project initiatives that are both visionary and practical. It produces publications, websites, documentary films, and programs to illuminate public debate among policy-makers, activists, communities, influential leaders, and the media, with the goal of social transformation at local and international levels.


We believe that environmental protection and human development are intimately connected, and that both depend on equitable distribution of, access to, and sustainable use of the planet’s resources. We work with organizations promoting the self-determination of indigenous communities, communities of color, and individuals both locally and internationally to enable them to stake their claim to fair treatment and protection of resources (natural, cultural, and capital) within their communities and regions.


Brighter Green seeks to bring together the many sectors that need to be engaged if human societies are to thrive and Earth’s biodiversity is to survive. We also aim to bring into public and policy discourse the interests of non-human animals, both wild and domesticated, and examine how issues of food safety and security, globalization, deforestation, global warming, and consumption affect human and animal populations.


Brighter Green examines sustainability and its links to functioning democracies and engaged civil society, as well as to peace, infrastructure, and human capacity. We recognize the reality of globalization, and base our projects on a thorough elucidation of resource usage and consumption patterns in developed and developing countries. In doing so, we seek to understand human “environmental footprints” around the world and the flow of capital, goods, and resources between the northern and southern hemispheres.