What's New

Quinoa Taco Salad from By Chloe

Rebranding Veganism

November 20, 2015
Natalie Petrulla has a new blog on rebranding veganism with the new Manhattan restaurant, By Chloe. Here’s a snippet from the blog (which can be read in its entirety here):

By Chloe, a new vegan restaurant that recently opened in Greenwich Village N.Y., has an open atmosphere, trendy décor, and great food, but unlike most vegan restaurants, there is a constant line out the door. More importantly, the majority of these people are not vegan. Every time I eat at By Chloe, an all-vegan restaurant, I hear people whispering in line about how they are not vegan. Could veganism be the new trend?

I decided to investigate this idea by interviewing a variety of non-vegans who have eaten at By Chloe.

Continue reading this blog in its entirety here

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Recent News

African Voices Lead Discussion on Animal Welfare and Livelihoods

November 19, 2015
Brighter Green reports on a recent event in New York City. Here’s a snippet from the blog (which can be read in its entirety here):

Brighter Green and Lantern Books co-hosted a discussion on the future of conservation in Central and East Africa on Tuesday, November 17 in Brooklyn, NY. The three speakers had just arrived from Kenya the night before: Josphat Ngonyo, founder and director of the Nairobi-based Africa Network for Animal Welfare [ANAW], who has more than 15 years of experience in ‪‎wildlife‬ conservation‬; Ambassador Nehemiah Rotich, chair of ANAW’s board of directors and former head of the Kenya Wildlife Service and chair of the National Task Force on Wildlife Crime, and Kahindi Lekalhaile, a wildlife scientist also working with ANAW. Jean Kim Chaix, director of the Virunga Fund, who’d planned to speak but was unable to since he was still in DR Congo, where Virunga National Park is located.

Continue reading this blog entry here.

November 19, 2015
Montreal Vegan Festival – An Exchange on the Food Movement

November 16, 2015
Wanqing Zhou has a new blog on The Montreal Vegan Festival and her presentation on veganism in China. Here’s a snippet from the blog (which can be read in its entirety here):

It was 40 degrees Fahrenheit and windy, but veganism created a hot spot at the heart of Montreal. Organizers of the Montreal Vegan Festival estimated that on November 7th, over 10,000 people were attracted to the rows of vegan product-sampling booths, mouth-watering culinary demonstrations, and eye-opening stories that transformed lives around the world.

As part of the forum, Brighter Green’s documentary What’s For Dinner? was screened to 250 people, followed by an introduction to the ongoing vegan movement in China.

To most people in Montreal, China is both familiar and unfamiliar. Media coverage about China’s growing meat consumption can easily worry our vegan friends in Canada, but the reality is still far beyond reach. Through the lens of film director Jian Yi, the audience was directly exposed to the social and environmental complexity on the other end of the globe, as well as the discussions and changes that are taking place at the moment.

Continue reading this blog entry here

November 16, 2015
Waste Not, Want Not

November 9, 2015
Natalie Petrulla has a new blog on food waste worldwide and its role in World Food Day. Here’s a snippet from the blog (which can be read in its entirety here):

Food waste throughout the U.S. and the world has been a major problem over the years. Recently, it has received more attention globally and now in the U.S., with a call for serious action by the Obama administration which recently brought food waste “to the table” as a part of its efforts to combat climate change. The goal the Obama White House set was to reduce food waste in the United States by 50% in the next 15 years, but what does this reduction mean? How much are we really wasting?

According to the UNEP, 30-40% of the food supply in the United States is wasted; per person, this equals more than 20 pounds per month. Americans are not the only ones wasting food. Approximately “one-third of all food produced worldwide… gets lost or wasted in food production and consumption systems.” While all of this food is being wasted, there are millions of people throughout the world who are still undernourished or hungry. In response, many initiatives have been created to address this issue, including the creation of World Food Day, to raise awareness about food waste and promote ethical practices. World Food Day was held this year on Friday, October 16.

Continue reading this blog entry here

November 9, 2015

Brighter Green at COP21

From November 30th to December 11th at Parc des Expositions at Le Bourget in Paris, France, Brighter Green Founder and Executive Director, Mia MacDonald and Associate Wanqing Zhou, will be attending, participating, and presenting at the United Nations Conference on Climate Change, also known as COP21. The following are side events at which we will be presenting. (For more information about these activities, and to stay informed about Brighter Green at COP21, follow us on Facebook and Twitter.)

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What: Meat: The Big Omission from the Talks on Emissions
When: December 9th, 3:00 PM – 4:30 PM

If one of the biggest contributors to climate change is meat and dairy production, why doesn’t it take a more central position in our strategy to combat global warming? Brighter Green partners with Chatham House and the Humane Society International to address how to highlight and continue to help remedy this global issue post-Paris. Associate Wanqing Zhou will present her new discussion paper, The Triangle, which explores the “triangle of factory farming” linking the world’s three biggest players in the meat industry (the U.S., China, and Brazil) as well as analyzes the dynamics shaping this triangle. She will also present Brighter Green’s documentary film What’s For Dinner?, which explores the rapid rise in animal production in China and how it impacts the rest of the world.

What: Unsustainable Meat: The Impacts of Industrial Livestock and Feedstock Production on Climate and the People
When: December 9th, 2:50 PM – 4:20 PM

What is environmental racism and how does industrial livestock and feedstock production perpetuate it? In this discussion, Brighter Green partners with the Global Forest Coalition and presents our work pertaining to the globalization of factory farming in Brazil, China, Ethiopia, and India as well as the industrialization of dairy in Asia.

What: The Global Livestock Sector: Environmental, Social, Cultural, & Health Impacts
When: December 10th, 10.00 AM – 11.30 AM

When we think about climate change, not only do we consider the environmental implications of global warming, but also its social, cultural, and health consequences. In this panel, Brighter Green, the Global Forest Coalition, CEIDRA, and Friends of the Siberian Forests will address the myriad of ways that the global livestock sector affects the globe.

Brighter Green will also be participating in a strategy meeting with global partners on educating and providing information on issues pertaining to livestock and feedstock production.

Recent Events

Brighter Green at Boston Sustainability Conference

Location: Hyatt Regency Boston, One Avenue de Lafayette, Boston, Massachusetts, 02111

Date: 10:30 – 11:30 AM, Tuesday November 17, 2015

Caroline Wimberly will speak on a panel with Leslie Barcus, Executive Director of VegFund, and David Benzaquen, Founder and CEO of PlantBased Solutions, at Sustainatopia in Boston on Tuesday November 17. VegFund is a sponsor of the event, and organized this panel. Caroline will talk about Brighter Green’s work in China, and the burgeoning movement supporting plant-based living.

Founded in 2009, Sustainatopia remains one of the leading events in the world for social, financial and environmental sustainability & impact. Attendees have participated from more than 60 countries. The event consists of both a mega-conference and a broad-ranging festival.

November 14, 2015
Associate Wanqing Zhou to Speak at the Montreal Vegan Festival

Location: Montreal, Quebec Bonsecours Market

Date: Saturday, November 7th, from 12:30 – 1:30 PM

Brighter Green Associate, Wanqing Zhou, will be speaking about the Vegan Movement in China at the Montreal Vegan Festival. She will also be introducing her discussion paper, The Triangle: The Evolution and Future of Industrial Animal Agriculture in the U.S., China, and Brazil, and screening Brighter Green’s film What’s For Dinner? exploring changing eating habits and meat consumption in China. To see the trailer on Vimeo, click here.

Le Devoir, the intellectual Daily, mentions Wanqing and her presentation on China as well as more about the conference and veganism in general.


November 5, 2015
The Future of Conservation in Central and East Africa

Location: Court Tree, 2nd Floor, 371 Court Street, Brooklyn, NY 11231

Date: Tuesday, November 17th, 6:00 PM – 8:00 PM

Brighter Green is co-hosting an event with Lantern Books on conservation, development, and the protection of animals and local communities in Central and Eastern Africa with three experts in the field: Jean Kim Chaix, Josphat Ngonyo, and Ambassador Nehemiah Rotich. Attendees are invited to watch the documentary Virunga (available on Netflix) before the event.

About the Speakers:

Jean Kim Chaix (left) is the director of the Virunga Fund, which exists to support the conservation of Virunga National Park in the Democratic Republic of Congo, with a special emphasis on mountain gorilla conservation.

Josphat Ngonyo (center) is the founder and director of the Africa Network for Animal Welfare (ANAW), with over 15 years experience in wildlife conservation. He is a past executive director for Youth for Conservation and member of the Global Task Force for Farm Animal Welfare and Trade, and the United Nations’ Food and Agriculture Organization’s Gateway to Farm Animal Welfare editorial board.

Nehemiah Rotich (right) is the chair of ANAW’s board of directors and the former chair of the National Taskforce on Wildlife Crime. He has headed the Kenya Wildlife Service, been senior programme officer—United Nations Environment Programme (UNEP), and was the chief executive of the East African Wildlife Society.

Click here for the Facebook event that includes more details.

November 3, 2015

Our Mission

Brighter Green is a public policy action tank that works to raise awareness of and encourage policy action on issues that span the environment, animals, and sustainability. Based in New York, Brighter Green works in the U.S. and internationally with a focus on the countries of the global South and a strong commitment to ensuring and expanding equity and rights.

On its own and in partnership with other organizations and individuals, Brighter Green generates and incubates research and project initiatives that are both visionary and practical. It produces publications, websites, documentary films, and programs to illuminate public debate among policy-makers, activists, communities, influential leaders, and the media, with the goal of social transformation at local and international levels.


We believe that environmental protection and human development are intimately connected, and that both depend on equitable distribution of, access to, and sustainable use of the planet’s resources. We work with organizations promoting the self-determination of indigenous communities, communities of color, and individuals both locally and internationally to enable them to stake their claim to fair treatment and protection of resources (natural, cultural, and capital) within their communities and regions.


Brighter Green seeks to bring together the many sectors that need to be engaged if human societies are to thrive and Earth’s biodiversity is to survive. We also aim to bring into public and policy discourse the interests of non-human animals, both wild and domesticated, and examine how issues of food safety and security, globalization, deforestation, global warming, and consumption affect human and animal populations.


Brighter Green examines sustainability and its links to functioning democracies and engaged civil society, as well as to peace, infrastructure, and human capacity. We recognize the reality of globalization, and base our projects on a thorough elucidation of resource usage and consumption patterns in developed and developing countries. In doing so, we seek to understand human “environmental footprints” around the world and the flow of capital, goods, and resources between the northern and southern hemispheres.