What's New

Mia MacDonald at Global Forest Coalition press conference.

What’s at Steak? The Real Cost of Meat has been launched

Global Forest Coalition has released their newest publication, What’s at steak? The real cost of meat. They launched this publication at the UN Biodiversity Conference in Cancun. Executive Director, Mia MacDonald, was part of the press conference. This report uses Bolivia, Brazil, India, Paraguay, and Russia as case studies to look at the contribution of meat and dairy to deforestation and climate change. It includes an excerpt from The Triangle paper and also mentions What’s for Dinner?

Full Report (English)

Executive Summary (English)

Executive Summary (French)

Executive Summary (Spanish)

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Recent News

Jian Yi Films to Screen at German University

As part of their “Protecting the Weak” Wednesday Night Film series, Goethe University Frankfurt will screen Jian Yi’s two documentary shorts on China’s increased meat consumption, What’s For Dinner? and Six Years On. This project looks at entangled processes of framing, mobilization and institutionalization in East Asia.

Both films will also be included in Research Fellow Alisha Carpenters political science course on Animal Protection in China this semester. For further information about the screening, please see the event flyer.

November 22, 2016
Wanqing Zhou published in China Dialogue

Wanqing Zhou was recently published in China Dialogue in an article titled “US factory farming shows vulnerability to severe weather once again.” She discussed her trip with Caroline Wimberly and Jian Yi to North Carolina. They saw the flooding from Hurricane Matthew and were even able to fly above farms, thanks to Waterkeeper Alliance, to see how the animal waste from industrial animal factories have impacted the area. There is also a Chinese version available here.

November 17, 2016
Jian Yi quoted in VICE

Jian Yi, director of What’s For Dinner? and Six Years On, was recently quoted in the VICE News article titled, “The Road to a Post-Meat World Starts in China.” He says, “The worrying indicator for me is that we are still expanding factory farming and regarding it as the future of our food production. Instead of addressing the root of the problem—we are just eating too much meat—we are making it worse.”


November 2, 2016

Meat, Climate Change and Food Activism in China: A Screening and Discussion

Wednesday, October 19th

5:30 PM – 7:30 PM*

New York University, Kimmel Center, Room 405

Co-hosted by Brighter Green, Earth Matters, the Environmental Studies and the Animal Studies programs at NYU, Satya magazine and Lantern Books.

Join us for the New York City premiere of the documentary film “Six Years On,” the sequel to “What’s for Dinner?,” a riveting film about meat consumption in China and its costs. “What’s for Dinner?” has screened widely across China, as well as globally. Filmmaker Jian Yi will discuss both films and the current situation for food activists in China. Click here to find out more about the work that Brighter Green has been doing in China.

* You will still have time to watch the last presidential debate, which starts at 9:00 PM!

Satya’s 21st anniversary issue, The Long View, includes an article by Jian Yi titled, An Assertive Vegetarian, where he discusses how becoming a vegetarian is an active choice to advocate for a compassionate lifestyle

Recent Events

The Africa Network for Animal Welfare

Monday, October 17th
6:30 PM – 9:00 PM
Brooklyn, NY
Co-hosted by Brighter Green, Satya magazine and Lantern Books.
RSVP required (info@brightergreen.org) for location and directions.

Join us for a conversation with three members of the Nairobi-based Africa Network for Animal Welfare (ANAW), which celebrated its tenth anniversary in 2016*: executive director/co-founder Josphat Ngonyo, wildlife scientist and director of public affairs Kahindi Lekalhaile and board chair Ambassador Nehemiah Rotich (former director of the Kenya Wildlife Service). They will share updates on their ground-breaking work on community conservation, anti-poaching, humane education and farm animal welfare initiatives. No other organization that we know about in sub-Saharan Africa is working across conservation and animal welfare the way ANAW is; they’ve also helped incubate the Pan African Animal Welfare Alliance (PAAWA).

Another reason to attend: the ANAW team will be selling small wire sculptures of African animals made from poachers’ snares adorned with beads. All proceeds support anti-poaching efforts.

Satya’s 21st anniversary issue, The Long View, features two articles on animal welfare in Africa including Mia MacDonald’s encounter with large-scale egg production in Kenya, a trip taken with ANAW staff, as well as an interview with ANAW co-founder Josphat Ngonyo, conducted by Rachel Cernansky, a long-time Satya editor and now contributor to The New York Times.

* Brighter Green’s Mia MacDonald attended the commemoration and spoke on behalf of the ANAW-USA board.

And, if the timing works out, we’ll be joined by Brighter Green colleague Jian Yi, who’s visiting the U.S. from China. Jian Yi is an independent filmmaker and cultural activist who directed “What’s for Dinner?,” Brighter Green’s documentary about rising meat consumption in China (the first of its kind) and the recently completed sequel, “Six Years On.” Jian Yi and Mia MacDonald will be screening “Six Years On” at New York University on Wednesday, October 19th.

October 6, 2016
Jian Yi to Show “Six Years On” at Johns Hopkins University

Join us for a screening of the documentary film, “Six Years On,” the sequel to “What’s for Dinner,” a riveting film about meat consumption in China and its costs. Filmmaker, Jian Yi, will discuss both films, the current situation, and the food activist movement in China.

Where: Johns Hopkins Bloomberg School of Public Health, Room W2008, 615 N. Wolfe Street, Baltimore, MD

When: Thursday, October 13, 2016 | 12:00 – 1:30 PM

Light refreshments will be served. Space is limited.
Please RSVP for the event.
Contact Alicia Carter for more information.

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October 3, 2016
Brownbag Discussion with Jian Yi at RAN

Please join us, Rainforest Action Network (RAN), and WildAid for a brownbag discussion with internationally acclaimed filmmaker and activist Jian Yi. Jian Yi and his team are working with Brighter Green to build a Good Food Academy – a groundbreaking project in China’s fledgling food activism movement. He’ll share a clip of his short documentary, “Six Years On,” about the dramatic shifts in China’s meat production, and lead a discussion on current trends in China’s food system and the growing power of agribusiness (including big Western brands). We’ll talk about how we can hold big agribusiness companies accountable for the impacts of their meat and palm oil supply chains.

Where: RAN office – 425 Bush St. Suite 300, San Francisco, CA 94108

When: Monday October 3, 2017 12:30-1:30pm

Lunch will be provided. Please RSVP to ashley@ran.org by Thursday 9/29 COB.

Learn More

September 28, 2016

Our Mission

Brighter Green is a public policy action tank that works to raise awareness of and encourage policy action on issues that span the environment, animals, and sustainability. Based in New York, Brighter Green works in the U.S. and internationally with a focus on the countries of the global South and a strong commitment to ensuring and expanding equity and rights.

On its own and in partnership with other organizations and individuals, Brighter Green generates and incubates research and project initiatives that are both visionary and practical. It produces publications, websites, documentary films, and programs to illuminate public debate among policy-makers, activists, communities, influential leaders, and the media, with the goal of social transformation at local and international levels.


We believe that environmental protection and human development are intimately connected, and that both depend on equitable distribution of, access to, and sustainable use of the planet’s resources. We work with organizations promoting the self-determination of indigenous communities, communities of color, and individuals both locally and internationally to enable them to stake their claim to fair treatment and protection of resources (natural, cultural, and capital) within their communities and regions.


Brighter Green seeks to bring together the many sectors that need to be engaged if human societies are to thrive and Earth’s biodiversity is to survive. We also aim to bring into public and policy discourse the interests of non-human animals, both wild and domesticated, and examine how issues of food safety and security, globalization, deforestation, global warming, and consumption affect human and animal populations.


Brighter Green examines sustainability and its links to functioning democracies and engaged civil society, as well as to peace, infrastructure, and human capacity. We recognize the reality of globalization, and base our projects on a thorough elucidation of resource usage and consumption patterns in developed and developing countries. In doing so, we seek to understand human “environmental footprints” around the world and the flow of capital, goods, and resources between the northern and southern hemispheres.