In 2019, Martin Rowe, a senior fellow at Brighter Green who runs the Vegan America Project, published a paper detailing the future of plant-based and cellular meat and dairy products. Beyond The Impossible outlines the potential possibilities, as well as significant challenges, in the shift away from traditional animal agriculture. Recently, Rowe’s work was quoted in The Guardian in an article about cultivated meat startups. Rowe states that regulatory oversight will be needed to prevent companies from promising “a technology that changes everything and doesn’t exist.” Beyond The Impossible will be updated this fall to incorporate new developments in the emerging industry. Alternative protein is also attracting interest within the UN Food Systems Summit, with a “cluster” (akin to a working group) on the topic within one of the Summit’s five thematic action tracks.